1.
Reach Millions of Potential Customers Quickly and Inexpensively
Tens of millions of people worldwide have access to the Internet. A recent
study found that 75 million people used the
Internet, and 45 million used the WWW in the three months
preceding the survey in USA & Canada.
Generally,
the population on the Internet is well-educated and affluent.
Most own a computer; others have access to one. Internet
users, like most people, are interested in convenience.
Many prefer the ease of finding services or shopping and
ordering directly from their computer screens. "Net Access" advanced equipment
and technology make everything faster and easier for their
customers.
i)
Selling Products and Services
Web
sites are powerful because they join your advertisement
to your order or inquiry form. This is also the greatest
distinction between electronic and other advertising channels.
Users can have direct communication with your company
as they see your ad. With the click of a mouse, they will
transmit their inquiry or order directly to you. This,
the entire process will be faster and more cost effective.
ii)
On-Line Publishing
On-Line publishing requires a fraction of the investment that conventional
publishing requires... and it works. Dawn, one of Pakistan's best known newspaper, gets thousands
of hits per week.
2)
Leverage Advertising Dollars
There
is a limited amount of information that can be stuffed
into a radio, TV or print ad. These mediums are expensive.
However, include your company's URL in a small print ad
or 30 second spot and you have now directed your customers
to your Web site which contains enough sales information
to make the sale.
i)
Increasing Sales
Many
times when you run an ad, your customers hear, see or read
it and have to wait until business hours to contact your
company. They might remember to contact you, or they might
get busy. If your company's Web site is mentioned in your
ad, customers will be able to look at your Web site and
buy your products or learn about your services as soon
as the urge hits them.
ii)
Reduce the Cost of Printing and Mailing your Catalogs
Companies
can save hundreds of thousands of dollars in printing and
mailing costs by putting their catalogs on the Internet.
In fact, with Net Access, the cost, is amazingly affordable.
It is an especially good value when you consider the number
of people you can reach.
iii)
Updating Information Quickly
Web
sites can be updated as often as you like. The Nando Times,
an online newspaper, updates its site every five
minutes and gets over 5.5 million hits per week. No other
advertising medium is so quickly and economically changeable
and the dynamic sites are those that get the hits.
iv)
Bringing More People Into Your Stores or Offices
Your
Web site is particularly helpful in this area for those
running TV or radio ads. Your customers can look at your
Web site in order to get all of the information that they
need.
v)
Bringing More People Into Your Distributors' Stores
Wholesalers
also benefit greatly by having a Web site. They can include
on their site a search engine for all of their retailers.
Therefore, when customers see a product advertised, they
can look at the wholesalers Web site to find out where
they can purchase it.
vi)
Making Pictures, Sound and Film Files Available
The
Web enables you to display photos, sound and short movie
clips with less expense. Guitarist Jeff Smith for example,
gets over 200 hits a day and markets his band's CDs on-line.
3)
Get Your Foothold In Cyberspace
Today,
there are thousands of companies with Web sites. You can
be certain that a few of your competitors already have
a presence on-line. However, it is still possible to become
the dominant on-line influence in your industry. It is
the way to gain a decent market share of Cyber shoppers.
In a few years, when almost every company in the world
will be on-line, customers will not be able to search through
all of the thousands of names that a specific query in
a directory found. They will, however, keep returning to
the sites that gained their popularity now.
4)
Reduce the Costs of Serving Your Customers
You
will find many ways to serve your customers using WWW technology.
For example, you can make forms available to pre-qualify
for loans, or have your staff do a search for that classic
jazz record your customer is requesting. (without tying
up your staff on the phone to take down the information.)
Give your clients valuable back-packing tips or "The 10
Best Ways to Pay Less Taxes." All this can be done, simply
and quickly, on the Web.
i)
Making Business Information Available
You
can save phone calls and your staff members' time by just
posting basic business information on your Web site. Posting
the upgrade information on your site will save you money
and keep your customers informed of every reason why they
should do business with you.
ii)
Answering Frequently Asked Questions
A
lot of your staff's time is probably spent answering the
same questions over and over again. These are the questions
customers and potential customers will ask before they
deal with you. Display the answers on your Web site and
you will have freed up a lot of time for your office staff.
iii)
Receiving Feedback From Customers
With
a Web site, you can ask for feedback from your customers
and get it instantaneously. E-mail can be built into Web
pages and will give you the answers while they are fresh
in your customers' mind, for a fraction of the cost. Another
benefit is that you can respond to your customers when
you choose to and not necessarily at the exact moment that
they call.
iv)
Creating a 24 Hour Service
If
you have ever remembered too late or too early to call
the opposite coast, you know the hassle. We are not all
on the same schedule. Business is worldwide but your office
hours are not. Trying to reach America or Europe is even
more frustrating. Web pages serve your customers 24 hours
a day, seven days a week without adding to your costs.
5)
Public Relations
This is becoming an exceedingly important reason
to have your company on-line. Even without creating a complex
site like the Federal Express site, your presence on the Internet is like passing out your business
card to thousands, may be millions of potential clients
and partners. It is virtually a worldwide announcement
saying, "This is what I do. If you are ever in need of
my services, you can, 24 hours a day, inexpensively and
simply, reach me on the Web."
i)
Releasing Time-Sensitive Materials
Information
can be made available on your Web site at the time you
specify, with all related materials such as photographs,
biographies, etc.
ii)
Reaching The Media
Every
kind of business needs the exposure that the media can
bring. With the Internet hype at the eclipse of its power,
an innovative Web site will almost certainly get written
up in one publication or another.
6)
Streamline Information Distribution to Workers
Web
site is the fastest, most economical way to disseminate
information within your organization. Instead of relying
on the haphazard distribution of memos, employees can visit
their company's Web site at their convenience. Net Access
can also password protect an employee-only Web site so
that sensitive information remains within the company.
i)
Staying in Contact In Any Time Zone
If
you send employees abroad or have offices around the world,
having a Website is an expedient way to communicate. It
costs no more than a local phone call to access the site
and the Web is available in over 150 countries.
ii)
Employees on the Road
Your
employees on the road may need up-to-the-minute information.
A quick local phone call can keep your staff supplied with
the most detailed information, without long distance phone
bills and tying up the staff at the home office. Additionally,
salesmen on the road can enter orders on-line so that the
company can immediately begin working on them.
7)
Opening International Markets
There
is a whole new high-tech world out there, populated by
millions of people on all parts of the globe, and marketing
on the Web is the easiest way to begin doing business internationally.
With a Web site, you can open up dialogues in international
markets as easily as with the company across the street.
8)
Test Marketing New Services and Products
If
you demonstrate your new product on the Web, you will know
what your customers think in a fast, economical manner.
For the cost of a page or two of Web programming, you can
gain insight into where to position your product or service
in the marketplace.
9)
Reaching Specialized Markets
There
are over 13,000 newsgroups representing every sport, hobby
or interest imaginable. No matter what your niche, your
customers are probably on-line. Furthermore, it has been
found that some of the most successful businesses on the
Web are those that target niche markets. Since Net Access
will submit your company to several different Internet
directories, your interest group will be able to find you.
Certainly, they will find some of your competitors.
i)
Reaching The Education and Youth Market
If
your market is education, consider books, tutoring or counseling
services, study courses, youth fashion and any other items
or services. These markets need to be on the Web.
ii)
Serving Your Local Market
The
power to serve the world with a Web site is clear. What
about your local markets? In most cities today there are
probably enough local customers with Web access to make
it beneficial to market through the Web.
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